Public-speaking skills are a must since public relations and marketing professionals often find themselves in front of clients, reporters, customers, community representatives or other groups. Effective public-speaking skills are a mixture of audience analysis, speech writing and speech delivery. Public relations and marketing professionals understand and respond to the needs of their audiences. Compelling speeches start with an attention-getting statement and include a clear thesis, preview of main points, main points, summary and clincher. Delivery skills include eye contact, a varied pitch and smooth vocal rate, and very few vocal fillers, such as "ah" or "like."
Non-Verbal Communication
Successful public relations and marketing professionals draw upon nonverbal communication techniques to underscore and emphasize a verbal or written message or determine the best ways to respond to client, management or team needs. Nonverbal techniques include eye contact, posture, gestures and listening.
Leadership
Since many communication and marketing goals require a team of writers, designers, editors and technicians, public relations and marketing professionals also require leadership skills to effectively pull a campaign together. Savvy marketing and public relations professionals understand the basics, as well as the pros and cons, of leadership theories such as transformational, transactional or situational and know how to choose the best approach based on the needs of their team. They also use communication to inspire as well as hold team members accountable for tasks assigned.
Research
Communications research is the backbone of effective public relations and marketing campaigns. Effective public relations and marketing professionals understand how to align a research method, such as survey, focus group or interview, with the research question. Public relations and marketing professionals also draw from writing, public speaking and nonverbal communication skills to create survey questions, manage focus groups and conduct interviews.
Non-Verbal Communication
Successful public relations and marketing professionals draw upon nonverbal communication techniques to underscore and emphasize a verbal or written message or determine the best ways to respond to client, management or team needs. Nonverbal techniques include eye contact, posture, gestures and listening.
Leadership
Since many communication and marketing goals require a team of writers, designers, editors and technicians, public relations and marketing professionals also require leadership skills to effectively pull a campaign together. Savvy marketing and public relations professionals understand the basics, as well as the pros and cons, of leadership theories such as transformational, transactional or situational and know how to choose the best approach based on the needs of their team. They also use communication to inspire as well as hold team members accountable for tasks assigned.
Research
Communications research is the backbone of effective public relations and marketing campaigns. Effective public relations and marketing professionals understand how to align a research method, such as survey, focus group or interview, with the research question. Public relations and marketing professionals also draw from writing, public speaking and nonverbal communication skills to create survey questions, manage focus groups and conduct interviews.
Comments
Post a Comment